Staging is the art of designing a property so it presents in the best possible light to as many potential buyers as possible.  When staging or designing a model home, the focus is on adding the "WOW" factor and creating an environment that makes potential buyers "feel like they could live there."  Staging gives a property that is for sale or rent a competitive edge in the real estate market, helps it sell faster and closer to the asking price, and is more cost effective than lowering the price repeatedly.  Staging brings a return on investment.